Heat Transfer Technology Pushed Danger Press into the Future of Printing

Based in Atlanta, GA., Danger Press is a prominent, full-service garment decorating business with capabilities including screen printing, heat transfers, live printing events, and drop shipping. Danger Press is considered one of the leading print business in the southeast region of the Untied States.

In 2007, Ed Jewell, the owner of Danger Press, was looking for a portable way to dry screen printed ink at live printing events. He took a shot at using a heat press and found it a viable solution. To Ed’s surprise, he discovered that it provided several other unexpected benefits, such as eliminating the need to first put down a white ink base. Heat pressing was saving him time and money.

This got Ed thinking. He realized that heat pressing. and digital printing techniques were on the verge of a breakthrough, and he did not want his business left behind.

Fast forward a few years, and Ed fully incorporated heat pressing into his printing arsenal.

“I use heat transfers as another tool in my tool belt. Without them, I’m not doing my best for my clients”, said Ed. “It’s nice to have mixed media options available for certain jobs. With heat presses, I have a lower investment in equipment and staff while creating additional bandwidth for more jobs. Using a small 4'x4' area in my shop, I can now take on more business. Small investment, significant return. Bottom line, heat transfers let me serve my customers better.”

Check out the Danger Press website HERE, and learn more about what Ed and his team do.