Since the dawn of time, people have been fascinated by other people’s stories. Whether it was a tall tale told by a campfire, an article in a newspaper or magazine, a book, a play, or a movie…

Years ago, I heard this gem of a phrase regarding money and business, “You don’t get paid what you are worth; you get paid what you negotiate.”

How often are you thinking about credibility? Let’s consider that from the viewpoint of the only people that matter: your customers. Credibility is simply Trust, with a capital “T.”

Family owned and operated by Kimarie and Dakota, Clockwork Screen Print & Embroidery is a boutique, community-centric garment decorating businesses in El Segundo, California.

Danger Press is a prominent, full-service garment decorating business with capabilities including screen printing, heat transfers, live printing events, and drop shipping.

He said to me, “I’m so stressed out. I’ve been working fifteen and sixteen-hour days for weeks on end. I can’t seem to get off the work treadmill ever. I need help!” Sound familiar?

Fact: 100% of your customers are people. Also a fact: Everything you do should be 100% about your customer.